What is Shop Shelving ? The Definitive Guide
In the world of retail and hospitality, how you display your product is crucial to your success. Shelving is one of the key ingredients to creating a successful display – but it’s not as simple as you might think. In the retail and hospo sectors, you might also hear shelving referred to as retail shelving, shop shelving, store shelving, display units, fixtures, retail fixtures and gondolas. Shelving is used by retailers to display merchandise. So, how do you cut through the noise and pick the shelving that’s right for you?
We’ve created the ultimate guide to shop shelving, so you can move forward with confidence when creating your dream display.
Why is shelving so important in retail and hospitality?
Put simply, shop shelving is important because it is both a necessity and a marketing opportunity. You need to effectively display your product to customers, which requires a lot of thought and the right shelving for your circumstances. The ultimate goal of shop shelving is two-fold – you want to maximise your store space while presenting your stock in a way that leads to maximum profitability.
Stacking it up
All the different types of shop shelving
Shop shelving is as diverse as the businesses it serves. To find the right display and merchandising solutions for your needs, we’ve broken down the main categories of shop shelving and how they are best utilised.
Gondola shelves are a freestanding retail fixture and the most popular type of retail shelving. They are typically placed end to end, creating rows and aisles at a custom width. They are designed to sit at eye level to maximise profits.
As the name suggests, gondola ends are the display units you see at the end of aisles. Also known as end caps, this type of shelving is typical to self-service retail stores. Best-sellers and seasonal merchandise tend to do well on gondola ends, as customers generally assume that the product is on sale or promotional.
Wire and metal shelving
A versatile and durable shop shelving option, wire or metal shelving can be used in conjunction with other retail fixtures to create a dynamic display. Whether you sell food or clothes, this type of shop shelving is a classic choice.
Dump displays are ideal in self-service retail stores. Also known as dump bins, they are usually utilised to display smaller, less fragile merchandise. They are also commonly associated with a “bargain bin” vibe, as people are encouraged to rummage through.
Looking for something versatile and moveable? Rolling racks are your best bet. They usually consist of a steel frame on wheels with several shelves made of wire, making them a great option if you want to move seasonal stock around.
Pegboards are used to display items that are in hanging packaging, and are ideal for maximising space because you can choose where to place your hooks or pegs. Just keep in mind that each hook or peg should be kept sufficiently stocked, as a patchy pegboard makes for a weak display.
G cut-case displays
This type of display is commonly found in supermarkets and fresh produce sectors, as it is literally displaying the stock in the original carton it arrived in. It’s definitely a more rustic, no-frills approach that only suits certain types of retail.
questions to determine the most suitable shop shelving for you
All the different types of shop shelving
Perhaps the most important aspect of your retail floorplan is figuring out how to maximise your space – and with clever shelving you can make every square centimetre count. Assess your available space and make calculated decisions about what will fit while also showcasing your product properly (if applicable).
Pay close attention to the material of the products combined with your intended shelving. For example, wooden shelves and sharp edges don’t mix.
No matter how much you like the look or style of a certain type of shop shelving, you need to make sure that it can carry your stock. Warehouses tend to favour sturdy wire racks that can bear a heavy load without buckling, while a jeweller can get away with delicate glass shelving systems.
Different products can be showcased in different ways to best appeal to the consumer. For example, gondola shelving is a staple in supermarkets because it’s perfect for efficiently displaying and storing food and household items, while garment racks and display tables are a no-brainer in the world of fashion retail.
When it comes to selecting shop shelving that will go the distance, looking to the future is always a good idea. Take into account the projected growth of your business – a change in scope can come with a change in shelving. Portability and versatility are two elements that will come in handy if you have plans to expand.
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