What is a planogram?
A planogram is a visual tool used in retail marketing to plan store layouts with maximum sales and customer experience in mind. Planograms focus specifically on product placement and displays, as well as the all-important point-of-sale location (or locations).
Also known as POGs, shelf space plans, space plans and retail schematics, planograms are one crucial element of an overall visual merchandising plan. They are generally used as a store’s blueprint for visual merchandising and product displays, while also being handy for inventory management.
How do you use a planogram?
While planograms are always useful from an organisational and product tracking perspective, they are particularly handy for businesses of a larger scale. If your retail store stocks a wide range of products from a multitude of suppliers and has a lot of space to fill, it’s a prime candidate for a planogram.
Take this example: before ordering perishables, supermarkets and grocery stores need to know whether the products will fit on the shelves. Details like product packaging dimensions, shelving layouts and dimensions, and product turnover all need to be considered – which is where your planogram comes into play.
As a rule of thumb, the more space and stock you have, the more detailed your planogram will have to be in order to be effective. Smaller retailers and showrooms can get away with a more bare-bones approach, whereas large-scale operations benefit from a more comprehensive plan.
What is planogram compliance?
Planogram compliance means following your carefully curated design to achieve its desired effect. Put simply, planograms won’t work unless you execute them properly.
What is a planogram reset?
If you’re implementing a new planogram that involves a large-scale restructure of your store layout, that’s a planogram reset. These are helpful for stocking new products or remerchandising existing products.