1. In it to win it
A quick and easy way to encourage customer engagement at your point-of-sale counter is by running a competition. Provide a high-value prize and get people to sign up to your mailing list for a shot at winning. This creates excitement that can further your brand, as well as expands your electronic database for further marketing opportunities. Not into competitions? You can utilise the space for a suggestions box to encourage shoppers to provide valuable feedback.
2. The spirit of giving
Because your checkout is prime real estate for further engaging your customers, why not double-down on that engagement (and your sales) with gift cards? Using a business card holder, clearly display your gift card options for purchase alongside any store loyalty cards you have. Brochure holders can also be a good addition to your checkout space — you can create grab-and-go content with updates about store specials or extra information.
3. A last-minute sprint
You don’t need a marketing degree to know that a lot of split-second decisions are made at the checkout. Use this information to your advantage by displaying clear countertop dump bins filled with low-value, high-turnover impulse items. The power of an impulse purchase cannot be overstated — don’t write these products off as useless! If each customer is tempted by a little extra value for a bargain price, those numbers really start to reflect in your overall sales.
4. Keep it tiered
One of the best visual merchandising tips we can pass on is embracing the art of tiers. Using tiered tabletob shelf stands will maximise your precious counter space, allowing you to display stock clearly in an organised and uncluttered way. As previously mentioned, the checkout is a prime position for those last-minute impulse purchases — so using this more refined display gives you the opportunity to market higher-end products that customers still might be swayed into buying. You can also leverage trust and familiarity by showcasing stock from well-known brands here, as shoppers might be less inclined to buy a name they don’t know.
5. Do it digitally
If you have the budget for it, expanding into digital display can be a very smart marketing move for your checkout space. You can use digital screens to present high-quality advertising graphics or video, as well as entertain queuing shoppers. Touchscreens and tablet stands provide even further opportunities for engaging your customers, inviting participation while keeping your branding and products top of mind. It’s a cross-channel marketing and sales goldmine.
6. Communicate with customers
In point-of-sale marketing, often the simplest approach can be the most effective. Using a countertop poster holder to display branded messaging about sales, products and initiatives is an affordable marketing tool. A huge benefit is being able to switch out your messaging as often as you like, promoting special deals or social media handles. There are several affordable display options for your point-of-sale counter that you can use — freestanding acrylic poster holders have a sleek and professional appearance, while mini-chalkboards give off a more homestyle, kitschy feel.