Shop Fitting Guide

5/5

Shop Design

The layout, design and look of your store can have a huge impact on your business.  It is important that your space flows, you don’t want to give your customers a reason to visit a competitor!  It needs to be practical so people can find what they need, but it also needs to be aesthetically pleasing, so people are happy to browse and maybe purchase additional items.

Layout

Think about the path your customers take when they enter your store, can they navigate their way easily?  Does the space flow or do customers have to double back on themselves?  If possible, draw a floorplan to help visualise the space you have.

Floorplan

Drawing a floor plan is vital to help you visualise the space you have, what you can fit in and how to make the most of your customers’ shopping experience from a bird’s eye view.

When measuring an entire room, take into consideration fixed items such as; doorways, windows, fire extinguishers, fire alarms, access to power points, ceiling height.  Also consider space in aisles to allow free flow of customers and potentially trolleys.  Allow extra space around your register for customers to queue.  If possible, draw a floorplan to help visualise the space you have.  You can draw a very accurate plan which you can play around with using Smart Draw, click below.

Tips

Planning is everything!

Customers

Consider your target customers and what their requirements are and how you might attract them with; fixtures and fittings, attractive displays, bright lighting, a logical layout. Can you tempt them with ‘specials’ before they make it to the checkout? 

Style

Have you thought about visual merchandising?  Is there a theme or style you’d like to incorporate? Contemporary, traditional, rustic. Have you thought about using sustainable materials?

Design

There are so many inexpensive ideas to make your space look modern or industrial, such as clothes/accessory rails hanging from the ceiling by ropes or chains, using wooden pallets on walls, incorporating bare brick walls into the design, using copper or metal pipes to hang things from, wicker baskets.  Natural materials can give an organic feel.  The sky's the limit!

Branding

Is your branding clear and consistent?  Brand identity is increasingly important, identifying yourself from your competitors.

Lighting

It’s important that your products or services are lit well, whether that’s overhead, uplighters or downlighting.  Lighting can also be used to create an ambient atmosphere for targeted products or displays.

Signage

There are so many options, from low key acrylic stands, to hanging signs or ‘in your face’ neon signage.

people, woman, girl

Consumer Psychology

It may sound like mumbo jumbo, but gaining knowledge about what triggers consumers to spend money is very valid when thinking about your layout. People don’t like to feel as if they’re missing out on something and urgent situations cause most of us to make quick decisions. This can be an extremely effective marketing tool. Hold a flash sale on a specific product near your counter, use language like “only 10 left in stock” or “limited edition” so the buyer knows they need to act fast!

137.jpg

Measuring Success

Shop Supplies Experience

You will speak to someone who has knowledge of our products and can talk you through any questions you may have.  We pride ourselves in providing excellent service and commitment to customer satisfaction.  We are confident that you will find our products are of the highest quality and are built to last many years of wear and tear in your store.

Retail marketing channels E-commerce Shopping automation concept on blurred supermarket background

Who Are Shop Supplies?

Shop Supplies is the leading shop fitting manufacturer and supplier of shop display, retail signage, and visual merchandising for Australia’s retail industry. We are experts in providing products and services for thousands of businesses across Australia including supermarkets, pharmacies, trade stores, newsagents, petrol stations, retail outlets and service industries.

Mills Group Quality Service & Products

We are part of Mills Group, the market leader in product presentation and visual communication for the retail environment. We have over 60 years of industry experience across multiple warehouses and locations in NSW, QLD and VIC. Shop Supplies is our manufacturer and supplier of retail display and equipment for Australia's retail industry. At Shop Supplies we can supply direct to you and deliver your shop fitting products to your door. We are experts in providing products and services for thousands of businesses across Australia including; pharmacies, supermarkets, trade stores, newsagents, petrol stations, retail outlets and service industries.

Outstanding Service

Need help? Ask our team of experts

1500+ Products

Full range of exclusive retail solutions

Proudly 100% Australian

Market leader established in 1958.

What our customers say

Kristen Fraser

Store Owner

Shop Supplies' customer service is really very good. As a business client whenever we contact them, they are always there to help us with pricing and technical solutions. They always try to supply products at our factory on time.

iWoo Hoo Pty Ltd

Owner

Very pleasantly surprised at the quality of their gondola shelving for the price. We were very happy with the service and our showroom looks great. Thanks!

Zahid Khan

Retailer

From the very first phone call, they could not have been more helpful. Nothing was too much trouble and they had a number of solutions up their sleeve for our varied requirements. If I ever needed to arrange shelving again, I would definitely use Shop Supplies.

Recent Blogs

Contact Form
Shopping Cart