Perhaps the biggest benefit of print marketing is the fact that it’s cheaper than its digital counterpart. Paid online advertising works on a model of competitive rankings, which can drive prices up in an oversaturated market — those cost-per-click figures can start to skyrocket. In contrast, brochures have a fixed price, so you know upfront what costs you are in for. Print services are usually discounted by volume as well, meaning the more you order, the less you pay — ideal for letterbox drop campaigns or exhibitions.
As we just touched on, brochures can be used for a number of purposes and in a number of locations to get your messaging across. Whether they are part of a dynamic display at a trade show or exhibition, brochures provide a tangible reminder of your products and services. They can also be posted as part of a targeted marketing campaign, distributed within your store or even left in waiting rooms for perusal.
n the age of social media scrolling and endless information, our attention spans have certainly taken a bit of a dive. With printed material, there is a physical selection of information in front of you that is able to be dissected and focused on. Brochures can contain plenty of compelling information and images within their pages. Even a simple tri-fold design brochure has five useful pages (in addition to the cover), giving you ample space to explain, promote and showcase your products and services.
Text, images, graphs, maps … the world is your oyster when it comes to the layout of your brochure! A well-designed brochure combines information with aesthetics to create a dynamic experience for the reader. Brochures also have the benefit of consistency — while a webpage may look different from screen to screen, your brochure design remains the same if you enlist the services of a quality printer.