Horizontal merchandising explained
When using horizontal merchandising in your store, your products will be displayed from left to right in a horizontal line. This merchandising technique offers many advantages, but it also comes with its drawbacks. Let us look more closely at both.
The science behind horizontal merchandising
Our vision is binocular and skewed towards a horizontal plane, meaning we take in more objects when placed next to each other on the same level. Since the products placed between 1500mm and 1700 mm are in the prime position to be seen by adults, that’s the golden standard for horizontal merchandising techniques.
The benefits of horizontal shelf displays
- It gives maximum visibility to the most profitable product — If you have a high-value line of products, horizontal merchandising allows you to place the entire collection at eye level.
- It makes it easier to simultaneously target different audiences — Since you are displaying your products horizontally, you can target an adult audience up higher, while the lower shelves can be turned into irresistible displays for kids.
- It entices the customers to walk along — Once you attract your customers’ attention with a top product at the front, you can guide them down the aisle or along the wall to finish seeing the range.
The drawbacks of using horizontal merchandising
- It requires continuous movement — The customer will need to move from left to right to see the entire display. Turn this into an advantage by incorporating this movement when deciding on your store planogram.
- It’s harder to upsell — Because you are displaying a product range horizontally, it’s more difficult to make the customer notice a more expensive product or add-on items at a different height.
- It’s more difficult to make a product stand out — When mixed in with an entire collection or all the other products of the same type, it’s harder for your best seller to catch the eye of a customer. This drawback can be solved using some props.